Peace Day brief:

Crit on Monday :

I did the research set on Thursday on order to prepare myself for the crit this morning but I haven't actually produced any ideas regarding the concept for the project yet ( I guess we were told not to anyway)



Firstly, the problems I identified in this brief were that :

• not enough people know about peace day 
• not enough people care about peace day
• peace day is only officially recognised by the members of the UN and Peace one day wants peace day to become a global day of truce

Obstacles are that

• how do I create a campaign to promote Peace day that will be seen/ heard on a global scale and not just countries that have access to certain types of media, eg. internet etc/

Got some really useful feed back:

• Considering how the information will reach that large a number of target audience eg. a lot of poorer countries have a lot of illiterate people so you need to think of different ways of reaching a certain type of target audience
• consider/ start thinking about using the simplest form of communication 
• could have the target audience as a range , for example, have one simple concept but apply that one concept differently so that it suits each group of target audience,  eg. politicians, children, teachers etc. 
• you could try and apply the ideas different to suit each country ( variations )
• What about a slogan or a symbol ( already been done?)
• using media that will be easily available in certain countries ( Robyn was particularly keen on the idea of painting an elephant - instead of cab door ads or tube ads? )
• think about including peace in everyday life and not just the obvious ones like war. eg. bullying etc....what is the main issue in that particular country ?
• there's been a lot of sport events and concerts> could promote one of those - assign an activity to this day. eg make it so that when you think of peace day, you think of football and vice cersa
• 
  

Research wise:

• look at how coke has advertised themselves- pretty easily recognised even in under developed countries, coke is everywhere
• Look at important international holidays such as valentine's day, halloween, mother's day , remembrance day etc.
• Look at what peace is against- and may be try and find some more subtle solution rather than an image of war- could think about peace in everyday life 

I need to :

• have an action plan
• set myself restrictions eg, colours, format etc as the brief is so open
•