Pie brief: Other Deliverables

Just initial designs for the other deliverables:


eg. the menu and coasters otherdeliverables

Peace Day brief:

Crit on Monday :

I did the research set on Thursday on order to prepare myself for the crit this morning but I haven't actually produced any ideas regarding the concept for the project yet ( I guess we were told not to anyway)



Firstly, the problems I identified in this brief were that :

• not enough people know about peace day 
• not enough people care about peace day
• peace day is only officially recognised by the members of the UN and Peace one day wants peace day to become a global day of truce

Obstacles are that

• how do I create a campaign to promote Peace day that will be seen/ heard on a global scale and not just countries that have access to certain types of media, eg. internet etc/

Got some really useful feed back:

• Considering how the information will reach that large a number of target audience eg. a lot of poorer countries have a lot of illiterate people so you need to think of different ways of reaching a certain type of target audience
• consider/ start thinking about using the simplest form of communication 
• could have the target audience as a range , for example, have one simple concept but apply that one concept differently so that it suits each group of target audience,  eg. politicians, children, teachers etc. 
• you could try and apply the ideas different to suit each country ( variations )
• What about a slogan or a symbol ( already been done?)
• using media that will be easily available in certain countries ( Robyn was particularly keen on the idea of painting an elephant - instead of cab door ads or tube ads? )
• think about including peace in everyday life and not just the obvious ones like war. eg. bullying etc....what is the main issue in that particular country ?
• there's been a lot of sport events and concerts> could promote one of those - assign an activity to this day. eg make it so that when you think of peace day, you think of football and vice cersa
• 
  

Research wise:

• look at how coke has advertised themselves- pretty easily recognised even in under developed countries, coke is everywhere
• Look at important international holidays such as valentine's day, halloween, mother's day , remembrance day etc.
• Look at what peace is against- and may be try and find some more subtle solution rather than an image of war- could think about peace in everyday life 

I need to :

• have an action plan
• set myself restrictions eg, colours, format etc as the brief is so open
• 
  

Peace Day brief: Workshop

Rationale:

A largely concept driven investigation into (Branding&) promoting PeaceDay to become a globally recognised day with a focus on reaching  a global target audience

Big questions to ask ?

What are you trying to solve? what is the problem?

you need to be better than everyone else who's entering the competition


Below- a  list of reasons why we wanted to do this particular brief, the brief itself ( annotated) and research points








worksghop

Pie Brief: finished posters

All Posters

Pie brief: The rest of the posters designed

Late Behind Every Great Man

Pie brief: Posters

When Life Gives You Lemons

I'm changing the format around a little bit.

I still want to create the posters in A2 but the poster that will become leaflets are going to forld out into an A3 instead.

I thought that people would be more likely ro put up a smaller poster in their kitchen rather than an A2 that could take up a whole space on the fridge door or half the wall etc.

I also want consider other more interesting formats for the recipe cards.  I thought about  transferring the style onto a postcard and sell them in the pub as a whole set. I think this is when I can play around more with the format. I could have it round or in a shape of a pie ( with crusts) ETC

Carluccio's: Some idea generations and email to Carluccio's

PDF


Ideas

Crit with Fred

General comments were:

• LEVEL 6  design. work needs to be at the level that its ready to be shifted into context. Eg. design being applied to other products like shop window etc. not jus sticking your design on it but really consider how it works visually. All work that you are producing should be designed so that its ready to be printed. its the little elements that turn your work into a more professional level
• CONSISTENCY- eg. format, colour , simplifying it
• just need to apply what you already have there to LOADS of different variations
• get 4 done and exhaust all possibilities before moving on.
• how do people find out about your product
• TIME PLAN- DEADLINE

Some personal feedback

• the problem with your work at the moment is sticking to an A format- play around with format while you still can be creative with it  ( not live brief)
• for the event posters for FAT HIPPIE- have 5 for range
• Have more fun with the illustrations - stacks of food. 
• think about the in store promotional stuff eg. posters for events, posters for food delivery- HOW DO THEY LINK ??
• tie the design side together as well by having the in store promotional stuff one colour and events another eg. same colour scheme but use one as background and the same one as something else on another product
• APPLY LOGIC to things- multiples of our design
• FOR PIE BRIEF: think about gastro pub as a basis for where your product will be delivered and distributed. deliverables will be ANYTHING that comes with the pub. eg. beer mats, plate mats, plates, posters, 
• BEFORE YOU DO ANYTHING

• whats the content about-what are you trying to say ?
• whats the concept
• what are you deliverables? DEFINE

LIST ALL YOUR DELIVERABLES THAT YOU CAN DO. THAT YOU WILL DO. 

THINK ABOUT FORMAT AND ALL FINISHING PROFESSIONAL FINISH STUFF

Pie brief: some posters for print

Print Posters some ready for print tomorrow morning

Pie brief: some more refined posters

More Posters Back of Poster

Pie brief: some more poster designs

I've decided to change the styles of the posters a little bit and keep them more interesting
rather than having all the posters in the same style, I'm going to apply a different type style to each of the poster but still  keep and create some rules.

the posters obviously already have a lot of the same running theme

-pies
-same style of illustration

and I've created a new rule of keeping the poster content in one column down the middle of the poster


Every Pie Tells a Story Home is Where the Pie New Make Pies Not War

Illustration brief: Birds

Here are Some initial illustrations I did for Georgia Harkell. I responded to her email wanitng illustrations of birds, horses and japanese plants. 


I don't really like the style of these illustrations and I'm probably going to some other ones just to see which directions she wants to go.


The birds had to be either flamingos, barren cape goose, maribou stork or African greay crown crane 









Birds

Carluccio's: new side brief

I've just received an email from the social media and PR manager of Carluccio's. She works with my sister and they are looking for someone to create a new weekly specials menu for them and I think I'm, going to take it on as a side brief. It sounds really open and interesting and I think I could play around with some interesting type for it

Camilla Johnson CamillaJ@carluccios.com to me, Fon

show details 17:04 (20 hours ago)

Hi Sai,

I hope you're well. I work with your lovely sister Fon and she thought the below project might be of interest to you and the rest of your class.

The visual and design aspect is hugely important to us at Carluccio's and I'm keen to reach out to a few of the best Art&Design colleges in the UK regarding our Specials Boards that we're looking to innovate and make really stand-out. 

For me, it's an exciting project because as a restaurant it's the part that should be our greatest source of 

Is this type of project interesting to you guys? The brief is entirely open. The only requirement is that our weekly changing specials are the talking point of the restaurant. It might be a case of them being displayed on T Shirts, on the floor or perhaps the specials board itself is led by visuals and becomes a work of art?!

It would be lovely to hear your thoughts.

Thanks so much and have a lovely weekend!

Camilla

NB I'm away until Friday but happy to answer any questions on my personal email: milliejohnson1@gmail.com

Social Media & PR Manager

Carluccio's Ltd

35 Rose Street

London

WC2E 9EB

Tel: 0207 580 3050 Fax: 0203 051 2576

T: @carluccioscaffe

F: www.facebook.com/carluccioscaffe

MY REPLY

Sai Uennatornwaranggoon to milliejohnson1

show details 19:38 (17 hours ago)

Hello Camilla,

I'm very well thank you and I hope you are too. Thank you so much for  contacting me and I would be more than interested to do this brief, well at least come up with some ideas and pitch them to do and see if you would like me to take it on ? 

This is a really exciting opportunity actually and I am actually doing a project quite similar to what you have described but on a bigger scale.  This is definitely something I would be interested in as a graphic project. 

I just have a few questions 

are you looking for something that can easily and economically altered seeing that its a weekly thing. ( I'm guessing thats why it was only written on boards? ) 

for example, would it be the case of creating some sort of template so that the staff can alter themselves? without the company having to do a print job every single week? 

I really like the idea of the special board actually becoming a sort of work of art/ design in itself and I could defintiely try and come up with some visuals for that ?

Lastly, whats the time scale on this project ?

ps I have attached a PDF of some of my work in case you wanted to go through it. I know Fon's sent you the link to my blog but thats the one I keep for uni work and it can be quite annoying to navigate.

Regards

Sai

Millie's reply

Hi Sai, 

Thanks so much for getting back to me. I come from an Arts background and studied it in florence last year so I'm really excited about this as a project! I just think there is so much that can be improved about our specials boards!

As you say there are a few key things that need to be addressed - the menus change every week so this must be factored into any ideas. FYI there's usually 2 starters 'primi', 2 main courses 'secondi', 1 dessert 'dolci' and 2 special wines - white and red. The other thing that needs to be taken into account is that the aim of the specials is to shift these slightly more expensive dishes. They're the pride of the restaurant so we need to show them off! 

The rest is a completely open brief! No set time frame but would love to progress this over the next two weeks.

Thanks so much Sai! Anything else - just shout!

Have a lovely weekend,

Camilla

Sent from my BlackBerry® wireless device

Organic Food Store: Food label logos

colour themes Cheese

Organic Food Store: Deliverables/ Range

So, from looking at Millie's and some other retail design for food stores, here are the potential range of products:

Packaing:

carrier bags- different sizes?
tote bags
to go boxes, cups,

vegetable boxes
labels- fresh produce, fat hippie's own products- jars, cans, bags, etc
price labels- groceries, salad bar, deli, cheese counter etc

menu?
special offer signs



shop signs outside and inside store> vinyls

I thought because there are going to be a number of different sections to this foodstore,

eg. the groceries, cheese counter, deli counter, salad bar and fresh produce.

they could be the general range of my products and I will identify each of them through either colours, illustration or jus general theme.

with in each range there could be different products

eg.

cheese counter- labels for the cheese, event promo poster for cheese  clud
deli- food labels, packaging,
groceries- food labels, veg box
fat hippie's own products-  dried goods, eg nuts, raisins, canned goods, etc

Pie brief: Categories and Recipes

Recipes taken from BBC good food website. I want to stick to one source of recipe  so that the language, tone of voice and units remain the same.

Categories

• Picnic Pies 
• Meat Pies
• Vegetarian Pies
• Fish Pies
• Sweet Pies
• Pies with a Twist 
• Tarts and Flans
• Festive Pies

Meat Pies

Chicken and Leek Pie

Steak & roasted shallot pie with a mustard crust

Chicken and Mushroom pie

Shepherd's pie

Vegetarian Pies

Veggie shepherd's pie

cheesy leek and potato pie

mushroom, spinach and potato pie

green garden veg pie

Fish Pies

Classic Fish pie 

cornish fish pie

fish pie fillets

spiced fish and mussel pie

Sweet Pies

spiced apple pie

Rhubarb & custard pie with butter crumble
summer berry pie

blueberry clafoutis

Pies with a Twist 

Artichoke and Wild Mushroom

Indian spiced cottage pie

spinach and feta filo pie

curried aubergine and potato pie

Tarts and Flans

Banoffee pie

lemon merigne pie

spinach and ricotta quiche

Festive Pies

mince pies

christmas pie

pumpkin pie

Picnic Pies

Pork & ham pie

picnic pie

layered squash, barley and spinach pie

pork pie with pickle and cheese

Pie brief: some layout ideas

Recipe Layout Sketches

Pie brief: All work and no pie with recipe on poster

All Work and No Pie Recipe the quality isn't great but the general ideas for layout is there PDF

Pie Brief: Defining my deliverables

Also, at the moment I have quite a lot of quotes and I still have  to choose a selection.

No more than 10? or is then still quite a lot

Here are all the pie-verbs so far.......

• All work and no pie makes Jack a dull boy
• When life gives you lemons, make a lemon meringue pie
• When in doubt, eat pies.
• All good things come to those who eat (bake) pies
• all you need is pie
• An apple (pie) a day keeps the doctor away
• behind every great man, there's a great pie.
• Every pie tells a story
• Home is where the pie is.
• Pie makes the world go round
• Make pies, not war
• No pain, no pie
• The best thing in life is free pie
• The more ( pies) the merrier
• third pie lucky
• 2 pies are better than 1
• what a pie
• have a wonderful pie

Linking this in with the recipes, I dont know how many categories I can put the pies in.,....

• Picnic Pies ( Pork pies, game pie, etc)
• Meat pies
• Vegetarian pies
• sweet pies
• fish pies
• pie with a twist
• tarts/ flans
• festive pies

8 different categories for pies.

8 different posters

Now I need to choose 8 pie verbs 

1. All work and no pie makes Jack a dull boy
2. When in doubt, eat pies.
3. have a wonderful pie
4. All good things come to those who eat pies
5. When life gives you lemons, make a lemon meringue pie
6. Every pie tells a story
7. Home is where the pie is
8. Make pies, not war

'

and if I have time ...could always do more

add more of these pie verbs to my recipes etc

Pie Brief: putting my pies into context

I've changed my plans from just making posters to making some kind of poster recipes- I'm still going to  print x number of posters that will potentially  be displayed in a restaurant, bakery , etc   but they will also befold outs of pie recipes. or part of a booklet or something 

I thought about putting the recipes on the poster as part of it but I think that will ruin the aesthetics of the current design. unless I completely change the current design and make the recipe a part of the design. However, I'm not going to do that, firstly, I only want to add in the recipes in order to put my design into context, there is no point making new designs to try and fit the recipes in. 

even just adding in a small print in the corner of the print will still mean having more type on there, even as small and simple as possible , it would still massively distract the eye from the poster. 

I really like how simple the posters look at the moment but still have some really interesting and detailed type and drawing on it. 

So I think that I will still make the set of posters, 

then use the same design in a set of small booklets of reicpes 

or turn the posters into a fold out of different recipes. 

What I;m still deciding on is whether to have different types of recipe for each quote 

eg.one poster could be a meat pie, pot pie, picnic pies etc

or just have one really unusual recipe on there?

Pie brief: some designs to screen print

PDF

More Refined Logos

Refined Logo Colours

Chosen Brief

After my tutorial with Amber, well after explaining my reasons for each brief to amber, I've decided which brief I want to do. 

While the other briefs look fun, especially the channel four and the ministry of sound ones look like they would be quite fun briefs to do. I don't feel like there's really much substance to them. I don't even like the ministry of sound. and for the channel four one, I like the idea of branding the new channel but it wouldn't make sense for me not to do something screen based for it and I REALLY don't want to do that. 

Also, with the peace day one, I feel like it fits better into my design practice purely because of the nature of this brief. I' am trying to create work that is sustainable and more ethically driven. I don't want to create work that has to completely ethical or only promotes social issues but I would still like that to fit under the umbrella of my design values. 

Competition Briefs

Comp Briefs




I still havent decided which one I want to do yet.

I think I'm going to go with the D&Ad one, even though that might mean less chance for me to win....there are only 5 briefs out. I'm not sure if that will be it or if thee will be more but so far....5 briefs

Pie Brief: When life gives you lemons

Open publication - Free publishing

Pie Brief: Home is Where the Pie is

Open publication - Free publishing

Print Session 2

consistency and efficiency

Master Pages

template- for multiple paged document 

can have different master pages- used as different standards that can be used to apply to different pages

adding page numbers to master pages: 

create a text frame inside the master page

type> insert special character> markers> current page nmuber ( cmd+alt+shift+ N)

to edit things on other pages > alt + shift + cmd + L

Paragraphs Formatting

to make quick change to the document, rather than going through a whole one. especially for multiple paged documents

Edit> find change> 

e.g changing double paragraph returns to one ( instead of doing double spacing between paragraphs to indentation ) 

Alternative way to put space between paragraphs :

choosing between paragraph / character formatting option

click on "space before " ( dont need to highlight paragraph just click any space within a paragraph )

same as indentation 

Reversed out text

Type> Paragraph> paragraph rules> turn on

Creating style sheets on Indesign

Type> paragraph styles ( turn on your hidden character)

change one paragraph so that its different from all the others 

change from default ( miniom pro 12pt)

just click within the paragraph > paragraph style> New paragraph style 

once in the new paragraph style menu>, can modify other features to the paragraph style

now all you need to do is click with in a different paragraph and then click ( or press the shortcut buttons) in order to apply the paragraph styles