Carluccio's: new side brief

I've just received an email from the social media and PR manager of Carluccio's. She works with my sister and they are looking for someone to create a new weekly specials menu for them and I think I'm, going to take it on as a side brief. It sounds really open and interesting and I think I could play around with some interesting type for it

Camilla Johnson CamillaJ@carluccios.com to me, Fon

show details 17:04 (20 hours ago)

Hi Sai,

I hope you're well. I work with your lovely sister Fon and she thought the below project might be of interest to you and the rest of your class.

The visual and design aspect is hugely important to us at Carluccio's and I'm keen to reach out to a few of the best Art&Design colleges in the UK regarding our Specials Boards that we're looking to innovate and make really stand-out. 

For me, it's an exciting project because as a restaurant it's the part that should be our greatest source of 

Is this type of project interesting to you guys? The brief is entirely open. The only requirement is that our weekly changing specials are the talking point of the restaurant. It might be a case of them being displayed on T Shirts, on the floor or perhaps the specials board itself is led by visuals and becomes a work of art?!

It would be lovely to hear your thoughts.

Thanks so much and have a lovely weekend!

Camilla

NB I'm away until Friday but happy to answer any questions on my personal email: milliejohnson1@gmail.com

Social Media & PR Manager

Carluccio's Ltd

35 Rose Street

London

WC2E 9EB

Tel: 0207 580 3050 Fax: 0203 051 2576

T: @carluccioscaffe

F: www.facebook.com/carluccioscaffe

MY REPLY

Sai Uennatornwaranggoon to milliejohnson1

show details 19:38 (17 hours ago)

Hello Camilla,

I'm very well thank you and I hope you are too. Thank you so much for  contacting me and I would be more than interested to do this brief, well at least come up with some ideas and pitch them to do and see if you would like me to take it on ? 

This is a really exciting opportunity actually and I am actually doing a project quite similar to what you have described but on a bigger scale.  This is definitely something I would be interested in as a graphic project. 

I just have a few questions 

are you looking for something that can easily and economically altered seeing that its a weekly thing. ( I'm guessing thats why it was only written on boards? ) 

for example, would it be the case of creating some sort of template so that the staff can alter themselves? without the company having to do a print job every single week? 

I really like the idea of the special board actually becoming a sort of work of art/ design in itself and I could defintiely try and come up with some visuals for that ?

Lastly, whats the time scale on this project ?

ps I have attached a PDF of some of my work in case you wanted to go through it. I know Fon's sent you the link to my blog but thats the one I keep for uni work and it can be quite annoying to navigate.

Regards

Sai

Millie's reply

Hi Sai, 

Thanks so much for getting back to me. I come from an Arts background and studied it in florence last year so I'm really excited about this as a project! I just think there is so much that can be improved about our specials boards!

As you say there are a few key things that need to be addressed - the menus change every week so this must be factored into any ideas. FYI there's usually 2 starters 'primi', 2 main courses 'secondi', 1 dessert 'dolci' and 2 special wines - white and red. The other thing that needs to be taken into account is that the aim of the specials is to shift these slightly more expensive dishes. They're the pride of the restaurant so we need to show them off! 

The rest is a completely open brief! No set time frame but would love to progress this over the next two weeks.

Thanks so much Sai! Anything else - just shout!

Have a lovely weekend,

Camilla

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