Rationale:
A largely concept driven investigation into (Branding&) promoting PeaceDay to become a globally recognised day with a focus on reaching a global target audience
Big questions to ask ?
What are you trying to solve? what is the problem?
you need to be better than everyone else who's entering the competition
Below- a list of reasons why we wanted to do this particular brief, the brief itself ( annotated) and research points
worksghop
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