Monday, 28 November 2011

Peace Day brief: Workshop

Rationale:

A largely concept driven investigation into (Branding&) promoting PeaceDay to become a globally recognised day with a focus on reaching  a global target audience

Big questions to ask ?

What are you trying to solve? what is the problem?

you need to be better than everyone else who's entering the competition


Below- a  list of reasons why we wanted to do this particular brief, the brief itself ( annotated) and research points








worksghop

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