At the moment, my proposed possibilities for deliverables are:
FOR PRINT:
Billboard
bus shelter ads
bus ads
under/over grounds
(posters)
( These are something that pretty much every country in the world has in common as a media )
Newspapers- not newspapers ads but actually changing the newspapers, produced for those days BLUE
MERCHANDISE:
small , inexpensive gifts that people could buy each other, eg. food? chocolate
eg. a peace of chocolate, or a peace of something ( all profits will go to Peace One Day)
charity wrist bands?
cards?
perhaps something "peace" related...
something that needs represents some sort of collaboration between people?
WEB/SCREEN
changing the google, youtube, Facebook icons on Peace day to something blue
Possibly TV ads? > can mock up screen shots
OLYMPICS
Football can be blue
changing or adding around the olympics logo- adding the blue to it
umbrella
blue socks ( cant get athletes to not wear their country colours etc, but can get them to wear an item of clothing that us blue, or get blue socks, or arm bands?
tickets to remind people of the date and tell them what to do on peace day
ribbons? ribbons that will be handed out at the entrance encouraging female audience to wear - when televised, LOADS OF BLUE ( badges for men ?)
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