In this session we chose one statement from our 5 that feels like the most applicable to us as a designer at this point and put that up on the wall. I chose to put
'An image driven investigation into using illustrations and conventional typography with a focus on promotional design'
It was noted that it was quite complicated and I still needed to explain what I meant and therefore the statement couldn't have been that clear.
From the briefing :
In the statements, use words that don't need any more clarification such as traditional, conceptual etc.
Boil the sentence down into the simplest term
This could be seen as your business card ( metaphorically) that you could use to introduce yourself to someone....
this is who I am and this is what I do.
With the help from our workshop group ,I've revised the statement above to
'A typographic and and illustrative investigation into promotional design witha focus on printed media'
Then I personally revised my other statements as well,
"A process driven investigation into sustainability focussing on printing on reused and recycled material"
"An editorial investigation into experimental typography and layout with a focus on sustainable design"
"A message driven investigation into typography and illustration with a focus on design for social responsibility"
" An image driven investigation into branding with a focus on environmentally and socially conscience clients (companies) "